The UK online-video advertising market is expected to be worth £35 million this year – just one per cent of total online advertising spending.
Broadcasters and content owners are now convinced that the internet offers a technically viable means to distribute content to consumers. For some, but not all, it will be commercially viable too. But will it be limited to the internet?
I attended Ofcom’s international conference last week in London, where leading executives from media and communications outlined their visions for the future.
The line-up of speakers was first class, with CEOs from Vivendi, Vodafone and Qualcomm, among others, talking about the prospects for the industry against the backdrop of a global recession.
BSkyB reports its latest quarterly results on Friday and the market will be taking a keener interest in the pay-TV company’s financials than usual. Its operational and financial performance will be seen as a barometer for other TV and communications providers, and will give some important indicators on how such companies could fare in worsening economic times. Read the rest of this entry »
Much of the current debate within the UK broadcasting sector centres on what will happen to the digital dividend – the spectrum released by analogue switch-off – with television and communications players vying for pieces of the action.
Expect BSkyB to put on some serious numbers for its high-definition television service over the next few quarters after halving the price of its HD box to £75 and embarking on a major marketing campaign for the product.
Chris Wynn
Chris Wynn was an Editorial Director at Informa Telecoms & Media