Last week, a mobile industry player, handset retailer Carphone Warehouse, broke new ground in the cloud-music-services sector with the launch of Music Anywhere. The service is a “digital locker,” in the sense that it is designed to let users store their music collection in a central place on the Internet, which can then be accessed by different devices.
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The Wholesale Applications Community is keeping up with the timeline it announced back in May and was registered as a limited company in the UK on July 1, as well as appointed a board of directors featuring an impressive array of top executives from leading carriers from different corners of the world. It has also fleshed out plans for its merger with JIL – a similar initiative launched in April 2008 by a select clique of operators; namely China Mobile, Softbank Mobile, Verizon Wireless and Vodafone. JIL will be fully subsumed into WAC by the end of September, Michael O’Hara, chief marketing officer at the operator association the GSMA, told journalists and analysts during a webinar this week.
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The recent launch of Facebook’s new text-only mobile website, 0.facebook.com, is a good illustration of the kind of non-commercial relationship that online social networks and mobile operators tend to form. Although 53 operators from 45 countries have agreed to waive browsing charges for 0.facebook.com users for at least a year, they are getting no payment in return from Facebook. No money has or will be changing hands between the social network and its 0.facebook.com operator partners.
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The strategic alliance announced yesterday by Nokia and Yahoo sees two companies that are playing catch-up with the mighty Google on the search and mapping fronts join forces to offer a more compelling package to consumers.
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Swisscom Mobile’s decision to pull the plug on its DVB-H broadcast-mobile-TV service is the latest in a series of setbacks for DVB-H in Europe, of which the most prominent are its aborted launch in Germany in 2008 and its failure to get off the ground in France last year.
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In the rush by operators to roll out app stores, cross-network widgets and other services designed to lure Web developers and users, it is easy to forget that perhaps the greatest asset that operators have to secure themselves a long-term place in the digital-content value chain is plain old billing.
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UK cellco O2 announced this week that it is entering the personal-finance sector with the launch in August of two prepaid Visa cards in conjunction with NatWest bank. In a press release issued by O2, a NatWest executive is quoted as saying that these “groundbreaking” cards will “really raise the bar in terms of the added value customers will get from the interaction with their mobile phone.”
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As operators and vendors bring out handsets featuring the latest applications dreamed up by technologists in their labs, the questions “nice to have, but would I want to pay for it?” and “what the hell for?” often spring to mind. Read the rest of this entry »
Application stores are becoming a trend among handset manufacturers and mobile operators, appearing to bode well for application developers, which have traditionally been neglected in the mobile content value chain. But developers are faced with a host of dilemmas regarding pricing and development costs as firms rush to launch their app-store offerings.
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There was a time when the mobile entertainment industry was all about content – about music, images and video produced by the big media brands and about how mobile could act as a new distribution channel for that content. Read the rest of this entry »
Guillermo Escofet
Guillermo is editor of fortnightly newsletter Mobile Media and of the Content & Applications Intelligence Centre, a web-based service that aggregates information on mobile data services from all publications at Informa. In his role Guillermo is responsible for much of the journalistic coverage provided by Informa of the mobile content and data applications industry globally. Guillermo has recently written exposés on the revenue deals struck between mobile operators and the big online-search brands and on the failure of GSM carriers in the US to monetise the expensive mobile location systems they’ve deployed under the E911 mandate. He was also the first to break the news of Orange and T-Mobile joining forces to trial MBMS mobile TV technology TDTV in the UK. Guillermo is an experienced journalist who has worked in business and current affairs journalism in Europe and Latin America. He has edited an aviation business title, worked as a newspaper reporter and foreign correspondent in Central America and Mexico City, and first became involved with Informa as a stringer for Latincom in Mexico. For the past four years he has worked as part of Informa’s Content & Applications editorial team, first as editor of Mobile Location Analyst, Mobile Enterprise Analyst and Mobile Messaging Analyst, and now as editor of Mobile Media. Areas of expertise: mobile content and messaging, wireless enterprise services, mobile location services