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Nokia wags its long tail in the mobile web market
Netbiscuits, the mobile Internet publishing platform which powers mobile websites for brands such as Ebay, MTV, ABC and Universal Music, has unveiled data that suggests that there is a valid business case for publishers to optimise their online content for access by a range of mobile devices and not just for the smartphone A-list. Not doing so may mean missing out on sizeable chunk of traffic.
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Low-end, mainstream and female: the bigger addressable market for Orange UK mobile media?
Orange UK released their sixth Digital Media Index earlier this month, revealing some intriguing mobile content consumption trends during 4Q09.
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Mobile Internet traffic: smartphones play only a minor role on the world stage. Much more is needed to understand global usage trends.
A major intelligence gap exists in the industry today: what mobile subscribers are really doing on their Internet-enabled handsets. While we know that global mobile Internet user numbers are increasing, (according to Informa’s latest mobile Internet research, active users of mobile Internet services are expected to grow from 666 million at end-2009 to 878 million at end-2010), analysing global mobile Internet traffic trends by specific metrics is beset by challenges. A comparative analysis of several publicly released trend reports on mobile Internet traffic during 2009 (of varying timeframes) from a variety of companies shows some clear indicators of usage trends by device, content type and geography.
Highlights from Day 3 of the MWC in Barcelona
RIM champions BlackBerry traffic efficiencies
In Asia-Pacific markets, operators are putting pressure on Apple to address some of the signalling issues made increasingly worse by continued growth of smartphone adoption, in order to reduce the iPhone’s impact on the network. We’re hearing from the operators we speak to that the device is proving more inefficient in the way it handles signalling versus other competing devices. Somewhat controversially citing BlackBerry devices as a solution to the capacity crunch, RIM CEO stated that ‘you could carry five BlackBerry devices for each iPhone on the network’. Whether true or not, this bears no relevance to consumer purchasing decisions – whether it convinces operators to push the BlackBerry more aggressively is unclear.
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