An agreement between 15 of the world’s largest mobile operators to combat the dominance of Apple in mobile applications dominated proceedings on Day 1 of the Mobile World Congress here in Barcelona.
Other highlights in Barcelona today included Microsoft’s latest attempt to build an attractive, user-friendly operating system for mobile phones and Ericsson’s entree into the already-crowded mobile applications space.
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It’s hard to imagine an industry that generates US$200 billion in global revenues – a figure that’s growing 35% a year – as anything other than an outstanding success story. But for some time there has been a widely held view that the mobile content sector is failing to live up to expectations, 3G has disappointed and mobile operators have thrown away an opportunity to develop a revenue stream that could ultimately surpass the voice business.
Exhibitors at this year’s Mobile World Congress in Barcelona face a tough challenge. How can they both showcase new mobile Internet devices, mobile applications and next generation mobile broadband network technology while at the same time satisfy operators’ overriding single objective in 2009 – cutting costs as the mobile industry faces up to the global economic downturn?
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Mark Newman
Mark leads Informa Telecoms and Media's global research teams and activities. In this role Mark is responsible for Informa Telecoms and Media's thought leadership in the converging mobile, broadband and entertainment sectors. Informa Telecoms & Media employs 90 first-rate analysts, researchers, editors and reporters tracking and analyzing the global communications sector. Mark's role is to harness this knowledge and relationships with key decision makers to give clients the information they need delivered how and when is most suitable for them.