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Apple and Google are getting more and more in each other’s way in mobile, says Ronan Shields
US companies Apple and Google have edged closer toward a head-to-head clash in the mobile industry with their respective announcements of mobile-ad-network purchases and Google’s handset launch this week. Mobile advertising has been put firmly back on the agenda, and the stage has been set for a fierce battle between the two California-based giants for dominance in the smartphone and mobile Web markets.
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Nokia underlines its commitment to DVB-H but hedges its bets on DVB-T too
Nokia publicly underlined its commitment to broadcast-mobile-TV standard DVB-H with the recent unveiling of the mobile TV edition of the Nokia 5330 and its pretax, presubsidy price tag of €155 (US$230), after some in the industry had questioned its enthusiasm for launching new DVB-H devices. Nokia also quelled any suggestions that it might start supporting the MBMS standard with its future device launches.
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Developers shun Nokia in rush for seasonal app store trade
I won’t be breaking any news by regaling you with tales of the success of Apple’s App Store. This is due in no small part to Apple opening its software developer kit (SDK) and offering application developers high levels of support and unparalleled access to a mass market. I heard one developer compare the opening of Apple’s SDK to the invention of the printing press, given that users can address the mass market via the App Store. High praise indeed.
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Apple’s content strategy for the Middle East betrays its roots in hardware
Apple’s iTunes Store and App Store are the envy of the digital-content industry. It would be fairly safe to say that wherever either has launched, it leads its market segment in number of downloads generated. Read the rest of this entry »
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rshields
Ronan Shields is a journalist working for Informa Telecoms & Media’s mobile content and applications team and the company’s newsletter Mobile Media. Mobile Media is a fortnightly publication. It examines the business strategies and challenges of orthodox telecoms companies and media brands aiming to establish themselves in the nascent mobile content and internet services sectors.
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