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Key talking points at Informa’s Mobile Financial Services Conference
Informa Telecoms & Media is holding its annual Mobile Financial Services conference on March 9-10 in London. The conference presented a good opportunity to hear views of leading industry experts on the status of the mobile banking and payments industry. It was interesting listening to the discussions and opinions of the speakers and attendees on how they feel the industry evolved in the last year, what has changed, the success stories, failures, key issues and concerns, and what’s needed to drive the growth of mobile financial services over the coming years.
The following issues were raised by many at the conference as being the key concerns and barriers to the growth of mobile banking and payments
- Ensuring security of transactions.
- Having to work with multiple partners and vendors to deploy services.
- Massive barrier to NFC at retailers’ level.
- Lack of a pan-European agreement.
- Long wait for ROI.
Also, here are some key talking points from the various presentations and panel discussions on the first day of the conference.
Community features in Mobile Services are driving uptake of Mobile Content
The last two years have seen mobile social networking and community based services and applications receiving growing attention and investment from the mobile industry.
In September 2008, Informa Telecoms & Media conducted the annual Mobile Content & Services Industry Survey. Of the 307 telecom industry professionals who participated in the survey, 71% believed that social networking & community services will have a significant impact on driving P2P uptake of mobile content.
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Analyst
Shailendra Pandey
Shailendra is a senior analyst and covers Mobile Content & Applications within Informa Telecoms & Media’s Industry Research division. Shailendra focuses on providing in-depth analysis and forecasts on topics including mobile music, games, TV/video, mobile Internet, mobile marketing and advertising, social networking, user generated content, and mobile payments and transactions.
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