KPIs and forecasts provided by the Mobile Content & Applications

The Mobile Content & Applications channel tracks key market data, as well as five-year forecasts. Updated regularly, this essential market data is provided in Excel, enabling clients to produce their own tailored presentations and projections.

A full list of the data points that we track and forecast can be found below.

Revenues

  • By Operator/brand
  • Data revenue
  • Data as % of total revenue
  • Monthly data ARPU
  • Ratio of non-SMS data revenue

Pricing

  • By region and country
  • By Operator
  • By content category
  • By format
  • Price

Handsets

  • Manufacturer
  • Model
  • Operator
  • Data protocol (GPRS, EDGE, HSDPA, CDMA2000 1X, CDMA2000 1xEV-DO)
  • Operating system
  • Web browser
  • Markup language (WAP, HTML, XHTML)
  • Media player
  • Media formats (AAC, MP3, MPEG4, Real, Windows Media, Adobe Flash, BREW, i-mode)
  • Features
    • o Bluetooth
    • o Camera
  • Megapixels
    • GPS
    • Integrated modem
    • IrDA
    • IM
    • Java
    • Radio
    • Memory card
    • MMS
    • Polyphonic ringtones
    • Push-to-talk
    • TV capable
    • Video calls
    • Video streaming
    • Wi-Fi

    • Services

    • Region and country
    • Service
    • Provider
    • Announcement type
    • Sector
    • Description
    • Social networking
      • Delivery method
      • Price
      • Pricing model
    • Location based services
      • Positioning technology
      • Price
      • Pricing model
    • Music
      • Service type
      • Mode of delivery/access
      • Price
    • Mobile TV
      • Technology
      • Status
      • Start date
      • Infrastructure provider
      • Coverage
      • Spectrum
      • Mode of delivery
      • Pricing

    Usage

    • By service type
    • By country
    • Projected subscribers
      • As a % of total subscribers

    Deals

    • Participants
    • Description
    • Comments
    • Mergers and acquisitions/ venture capital deals
      • Date
      • Company acquired/funded
      • Company category
      • Type of deal
      • Funding round
      • Value
      • Acquirer/investor

    Messaging

    • Email
      • Country and region
      • Operator
      • Mobile email brand
      • Services enabled
      • Data included
    • Instant Messaging (IM)
      • Country and region
      • Operator
      • Mobile IM brand
      • Mobile IM communities enabled
      • Data included
      • Price
    • MMS
      • Pricing
    • Country and region
    • Operator
    • Price
    • Change from previous quarter
      • Traffic
    • Country and region
    • Operator
    • Media subscribers
    • MMS traffic
    • Year-on-year(YOY) change
    • SMS
      • Pricing
    • Country and region
    • Operator
    • Price
    • Change from previous quarter
      • Traffic
    • Country and region
    • Operator
    • Media subscribers
    • MMS traffic
    • Year-on-year(YOY) change
    • Voice SMS
      • Country and region
      • Operator
      • Vendor
      • Launch date
      • Brand
      • Price
    • send
    • retrieve
    • Global, messaging announcements
      • Date
      • Operator
      • Territory
      • Vendor
      • Service
    • Global, mobile messaging venture capital
      • Date
      • Company
      • Industry sector
      • Amount
      • Venture capital providers

    For more information and to arrange for free access to the Intelligence Centre, click here or call us on +44(0)20 7017 5537.

    Quick Links