Driven by the huge investments in spectrum, network infrastructure and commercial launches of 3G and higher speed networks, the mobile industry has now started to see good returns from mobile data services. The term ‘maturity’ is too strong to use right now, but there are strong indications that mobile subscribers are spending more and more on non-voice services, although the majority of the mobile data revenues still stem from messaging. The availability of fast wireless connections, feature-rich user-friendly devices, app stores and investment from leading online and media brands is expected to provide the necessary impetus for the growth of mobile content and services.
The Mobile Content & Applications channel covers all non-voice services available and delivered to consumers and enterprises on mobile phones and other connected portable devices. Our analysts dissect and analyse mobile content strategies, service enablers and barriers, technological and regulatory challenges, consumer trends and pricing, business models, partnerships, and mergers and acquisitions. In addition to qualitative coverage, our dedicated forecasters and analysts are tracking market KPIs on mobile content and applications users, pricing, usage, traffic and revenues. This level of analysis provides a complete picture of the value chain as it is now and the possible future scenarios. The Mobile Content & Applications channel provides in-depth global coverage across 14 market sectors and 51 key companies.
Core coverage includes:
- Mobile messaging
- Mobile music
- Mobile games
- Mobile TV and video
- Mobile payments and billing
- Mobile money and banking
- Mobile location
- Mobile Internet and applications
- Mobile social networking and communities
- Mobile marketing and advertising
- Mobile enterprise and M2M
- Operator strategy
- Service provider and vendor strategies
- Regulation
The Mobile Content & Applications channel is essential for:
- Operators and service providers looking at their competitors and peers for best-practice and new business models, as well as innovative new services, companies and technologies.
- Handset and device manufacturers trying to track user trends in different markets and using market sizing, segmentation and analysis to dictate product and service development and distribution strategies.
- Infrastructure and software vendors looking to develop new products and services that tap into and enable the market for engaging mobile content and applications
- Content providers and distributers looking to partner with service providers or reach new markets
- Investors and entrepreneurs looking to enter the market and establish a sound market position and strategy
For more information and to arrange for free access to the Intelligence Centre, click here or call us on +44(0)20 7017 5537.
