The global TV market is currently going through the most significant period of change in its history. Not only have the number of platforms increased beyond traditional broadcast, satellite and cable to on-demand, IPTV and mobile TV, but the format is shifting from analogue to digital to high-definition. As a result, consumers now have more choice in terms of free-to-air and pay-TV channels, which is impacting upon content creators and the life-blood of the TV industry - advertisers.
The TV channel is focused on helping clients to understand the shifts in consumption, technology bundling and pricing, and to ensure that their businesses profit from the considerable opportunities. In particular, our TV analysts cover emerging technologies, emerging markets, regulatory developments, platform strategies, content trends and finance. Our analysts are also tracking market KPIs such as revenues, subscribers and ARPU and are using their extensive knowledge to reliably forecast the size of individual markets. The TV channel provides comprehensive profiles for 80 key players and dedicated coverage of over 100 markets.
Core coverage includes:
- Advertising
- Digital Terrestrial TV (DTT)
- Mobile TV and video
- Online TV and video
- Pay TV platforms
- Regulation
- Technology and equipment
- Viewing and programming
The TV channel is essential for:
- Traditional, niche and new broadcasters who are looking to: capitalise on the shifts in consumer behaviour and tailor their content, technology, platform and advertising strategies accordingly; move into new market segments and countries; benchmark performance; and identify potential partnerships.
- Financial institutions that have invested in, or are looking to invest in, the global TV market. Analyse the performance and strategies of key players, as well as the current size and forecasted size of each market.
- Content owners, distributors and creators who are looking for new channels to existing and emerging consumer markets, as well as identifying partnership opportunities and format strategies.
- Consultancies and other advisors looking to back up client proposals with a sound second-opinion and reliable market data/forecasts
For more information and to arrange for free access to the Intelligence Centre, click here (link to free trial page) or call us on +44(0)20 7017 5537.
